This interview is featured in the book, "Clarity for your Creative Career". Available NOW!
As filmmakers and artists, we all want to know how to start a production company. We’re dreaming of the great content we’ll produce, all the money we’d make, working flexible hours, being our own boss… SBA.gov and SCORE.org offer step by step instructions for starting your own business. Step 1 is to Create your Business Plan, but it’s that first step that stops most of us dead in our tracks. This simple phrase is a daunting task which includes everything from marketing to how you’re going to make money. It certainly was overwhelming for me, so I sat down with someone who actually has a legit, official production company, to walk us through this most difficult step.Lina Lansky is a self taught filmmaker and producer with her own production company, Landsky Media Productions LLC. Even with an MBA degree, it’s not easy being an entrepreneur, and she talks about her own missteps starting out. “Having a business degree doesn’t mean jack. Hands-on experience is far more important”, she says.
After listening this podcast you’ll be jotting down ideas for your own business in no time, or perhaps deciding that it’s not for you. Filmmaking is a tough business and entrepreneurship is not for everyone. Lina says, “we’re all these little engines that could, and sometimes we’re little engines that can’t, and really shouldn’t”. We also give tips for people who want to break into a creative field of work, without having to get another degree.
What I learned from this interview is that we have to create our own opportunities, and there are many paths to success. Surround yourself with the right people and think about both your personal & professional goals before you run out to start a business.
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